Pheromones

par isanh le 14 septembre 2010

Press Release

Paris, Maison de la Recherche - September 2010

1^st World Congress on

Olfaction & Issues:

Modulation of Physiological Responses

Applications in the Pharmaceutical, Food & Cosmetic Industries

Latest Advances, Future Prospects & Directions

Paris – Maison de la Rercherche, France

November 4-5, 2010

Latest years, industrials started to be interested in sensorial effects of their products on the consumer. New markets were created, in the field of touch, hearing, taste and sense of sight, with products more and more original.

Why organizing a conference on olfaction?

Breakthroughs are more and more numerous each year. That’s why it’s interesting to focus on potential applications for these advances. Olfaction could be one of these applications. Today, this sense begins to interest industrials and scientists.

Many breakthroughs have helped to understand olfactory mechanisms, physiological and psychological responses. The efficacy of human sense of smell, very complex and quite unknown mechanism, has been studied since few years and has enabled to discover amazing effects. The opportunities in the market are now becoming very hopeful.

One of example of the impact of olfaction on our health is obesity: olfaction can prevent or treat obesity, by the presence of olfactory gastric receptors as satiety modulators. Other example will be discussed during the conference such as applications in stress and anxiety management, pain and how can we increase seniors’ appetite and well-being.

The aims of Olfaction 2010: Modulation of physiological responses are to:

- Debate on a complex and relatively unknown subject

- Consider possible applications in cosmetic, pharmaceutical and food industry

- Discuss of latest breakthrough in this area

For the chairman of the conference, Pr Marvin Edeas “…Olfaction “the Forgotten Sense” must be more investigated for human health and our well-being… I believe that we can modulate many physiological responses by acting on olfaction. The industrial applications in food, pharmaceutical and others like cars manufacture, airports… are huge.”

The conference will gather researchers and academics, R&D departments, pharmaceutical companies, food supplement companies, cosmetics companies, veterinary medicine companies, marketing departments, investors, start ups and all other stakeholders in the olfaction and pheromones industry in order to answer these questions.

Two workshops will be organized during these two days

* Umami trends and Olfaction: Opportunities & Perspectives of the 5th sense for the flavor industries

* Olfactive logo and Marketing communication

The 1^st World credible Symposium dedicated to “taboo subject” will be about Pheromones: Scientific Credibility & Practical Applications in Humans.

Among Speakers of Olfaction & Pheromones:

Dr V. Matarazzo, Neurobiology and Neurophysiology Research Center, Marseille, France

Pr T. Jacob, School of Biosciences, Cardiff University, UK

Pr M. Gratzl, Prof. of Anatomy and Biochemistry, Ludwig Maximilian University, Munich, Germany

Pr E.T. Rolls, Oxford Centre for Computational Neuroscience, University of Oxford, UK

Dr B. Palouzier-Paulignan, Université Claude Bernard Lyon1, France

Pr A. Welge-Lüssen, University of Basel, Switzerland

Pr B. Pause, University of Dusseldorf, Germany

Dr M. Bensafi, CNRS Neurosciences Sensorielles, Comportement, Cognition, Lyon, France

Pr N. Sobel, Weizmann Institute of Science, Israel

Pr K. Grammer, Department of Anthropology, University of Vienna, Austria

Pr S. Michnick, Department of Biochemistry, University of Montréal, Canada