The Organizing Committee of the International Society of Antioxidant in Nutrition and Health (ISANH) announces the Winner of the 2010-2011 Annual Stevia Awards:

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Sweetleaf ® was the overall winner for Stevia Product Excellence.

 

Committee Chairman Dr Marvin Edeas states:

“The key criteria for the committee in establishing the award were: taste performance, advancement in ingredient science and positive environmental and social impact. Sweetleaf® were successfully able to demonstrate to the committee, the latest third generation stevia extraction  technology as a significant advance over the solvent-based single isolation of Rebaudioside A. The unique proprietary use of nano membrane technology and water to produce a natural extract with customizable glycoside balances tailored to individual customer’s application requirements presents the first stevia product which the committee considers credible as a viable tool to support sugar reduction and synthetic sweetener replacement. “


Sweetleaf® President and pioneer James May responded in accepting the award:

“Our significant investment with our business partners to realize the true taste promise of stevia as a major ingredient and dietary solution allows the successful rollout of a stevia extract which is free from solvent residues and performs as sugar in product applications. Stevia has always deserved the hype, although Reb A clearly didn’t. The first beverage product to roll out in the US with our branded ingredient, Olade™, has just won major consumer taste award recognition with a 96/100 rating.  Our Sweetleaf® branded tabletop products are now number 1 in sales in the natural and independent food categories. Overall, tabletop products representing as containing stevia extracts have captured 19.5% total US retail  market share. This is unprecedented category penetration velocity. “


Sweetleaf ® Executive Vice President Angus Flood commented:

“ Extensive scalable agricultural infrastructure is now in place in South America to support the rapid expansion of the third generation of stevia ingredient.  In countries such as Paraguay, the birthplace of stevia, this represents a viable alternative to tobacco production and an opportunity to support some of the poorest families. In Colombia, stevia growing is a viable alternative to marijuana and coca production.  This was a significant motivation to find a way of cost effectively delivering a food grade ingredient with meaningful corporate social responsibility. Having won several taste panels over the last few months and being a recognized and trusted stevia brand in the consumer  market has resulted in real demand for the SweetLeaf® branded ingredient which will be launching in leading consumer brands from Spring 2011.  “

Mintel data indicates the world stevia market is expected to exceed $2 billion by the end of 2012.

 

About ISANH:

The aims of the  International Society of Antioxidant in Nutrition and Health  are to :

  1. Advance the practical applications of Antioxidants, in all related fields, with particular reference to Health and Nutrition,
  2. Analysis and provide recommendations to ISANH’s members, health decision makers and institutions about the last antioxidants trends, uses and problems. This analysis will be done by international qualified team members of ISANH,
  3. Transfer the basic researches and data into a real clinical, pharmaceutical and cosmetics applications,
  4. Transfer the basic researches and data into a real nutritional and nutraceutical applications in food technology,
  5. Bridge antioxidants related users and manufactures of antioxidants measurement instruments,
  6. Encourage communication and interaction among researchers, physicians, nutritionists, industrials, food technology and strategic marketing managers through a global antioxidants network,
  7. Promote the nutritional and health benefits of antioxidants by exchange ideas, information, education and coordination of International Meetings on antioxidants,
  8. Offer a forum for discussions on the late-breaking discoveries in all fields of antioxidants through international publications and internet diffusion,
  9. Increase integration and interaction of the various disciplines involved in Antioxidants’ fields.

For more Information, visit www.isanh.com

 

About SweetLeaf Stevia® Sweetener

It all started with one man who had a dream – James May, Founder of Wisdom Natural Brands®.

Stevia is a naturally sweet herb native to Paraguay that has been consumed for centuries. After tasting stevia leaves given to him by a Peace Corps worker, May made it his mission to bring the extract from the deliciously sweet plant to the United States. May is known worldwide as “The Father of Stevia.” The process involves taking the highest-quality leaves of the stevia plant and extracting their naturally sweet taste with only cool, purified water – no chemicals, solvents or additives that adulterate and cover up the great taste created by nature.

May first traveled to Paraguay to import stevia in 1982. His most satisfying victory came in 2008, when GRAS Associates and Life Science Research Office, two completely independent panels of scientists, awarded SweetLeaf Stevia® GRAS (Generally Recognized as Safe) status, pursuant to FDA regulations. This allowed SweetLeaf® products made from its new, revolutionary extraction technology to be labeled as sweeteners.

SweetLeaf® could finally use the word “sweet” to describe its product, now known as SweetLeaf Stevia® Sweetener. The FDA granted a no-questions letter to SweetLeaf’s® GRAS status in 2009, validating all the hard work done by May over more than a quarter of a century.

Wisdom Natural Brands®, a leading U.S. manufacturer of stevia products, offers both SweetLeaf® as a food and beverage ingredient and SweetLeaf Stevia® Sweetener as a retail product in convenient double-serving packets. SweetLeaf Stevia® Sweetener is sold in boxes containing either 35 or 70 packets. Each packet replaces two teaspoons of sugar. SweetLeaf® is also sold in the SweetLeaf Stevia Plus® Shaker Bottle for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for easy on-the-go use. Today, May is a leading expert on stevia and travels across the world promoting the benefits of the stevia plant.

For more information, visit www.sweetleaf.com

 

For more information:

Rouby Joubet - Agence Takayama

15, rue de la Paix

75002 Paris

France

Tel: +33 1.55.04.77.55

takayama@orange.fr

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